Animoca Brands team up with Planet Hollywood to launch CLUB 3

Animoca Brands, a leading provider of blockchain and gamification technologies, has teamed up with the world-famous Planet Hollywood to launch CLUB 3, a virtual club experience for music and entertainment enthusiasts around the globe. The CLUB 3 experience will allow users to socialize, dance, and listen to the latest music hits in a virtual world, all while using Animoca Brands’ cutting-edge blockchain technology to earn virtual rewards and tokens. With Planet Hollywood’s iconic Hollywood movie theme, global brand recognition, and Animoca Brands’ technology expertise, this virtual club promises to be a groundbreaking entertainment experience that will revolutionize the way we think about entertainment and virtual reality. Join the club and experience the future of entertainment today!

Animoca Brands and Planet Hollywood are teaming up to launch CLUB 3, a private real-world club designed to foster a conducive environment for the Web3 community. The club will serve as a meeting place for those involved in Web3, NFTs, and the open metaverse industries, and will be exclusive to members only. The joint venture between the two brand entities is fully owned by Meta Hollywood, a community-first ecosystem for entertaining fans and developers that provides special connectivity to URL and IRL at the cross-point of Hollywood and Web3. 

Planet Hollywood is a consumer brand that leverages the popularity of movies, sports, music, and other activities, while Animoca Brands is a leading company in digital entertainment, blockchain, and gamification, with a focus on advancing digital property rights and contributing to the development of the open metaverse.

The first CLUB 3 will be located on Sunset Boulevard in Los Angeles, California, and is set to launch in the latter half of 2023. Spanning 10,000 square feet, the club will offer various amenities, including a main dining room, rooftop restaurant, bar and cocktail lounge, meeting rooms, and programmable areas for physical and virtual experiential events. Future plans include launching CLUB 3 in other major cities, such as New York, Miami, Tokyo, London, Paris, and Hong Kong.

CLUB 3 will offer four types of membership—Founding, Social, Global, and Corporate—each with varying facilities and perks. Memberships will be in the form of NFTs, with a one-time membership fee ranging from $2,500 to $7,500, depending on the type of membership. Social members can select one of the CLUB 3 locations, Founding members have access to special facilities, and Global members can visit all the locations. CLUB 3 plans to incorporate Web3 technology in its operations and collective promotions.

According to Robert Earl, Founder and Chairman of the Planet Hollywood Group, CLUB 3 provides an excellent opportunity for the Web3 community to interact in a conducive environment. Co-Founder and Executive Chairman of Animoca Brands, Yat Siu, believes that CLUB 3 will promote the exchange of ideas and opinions for the greater good.

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