CHARLES & KEITH, the internationally-renowned fashion brand, has made its entry into The Sandbox—a leading virtual gaming platform—with a stunning array of virtual wearables. These fashion items include unique and trendy accessories such as bags, earrings, necklaces, and shoes, which can be worn by the users’ in-game avatars. With its focus on style and innovation, CHARLES & KEITH is perfectly poised to offer players a virtual fashion experience that is unparalleled in the gaming industry. So, whether you are a fashion enthusiast or a gaming aficionado, don’t miss the opportunity to explore CHARLES & KEITH’s latest creations in The Sandbox.
CHARLES & KEITH is expanding and strengthening its position in the metaverse with the launch of CHARLESKEITHHAUS on The Sandbox. From March 13 to 27, 2023, the playhouse will offer an all-inclusive and entertaining introduction to the CHARLES & KEITH universe, drawing inspiration from the A State of Play campaign for Spring 2023.
Carefully chosen elements such as the light-hearted Spring 2023 fashion, color combinations and effects, and an NFT gallery with recently launched artworks reflect the brand’s experimentation enhancing fashion appreciation from every angle. In-game quests, like quizzes and parkour challenges, will allow players to interact and win a digital wearable of the season’s must-have bag, the Petra Curved Shoulder Bag.
The main attraction at CHARLESKEITHHAUS is APOKI, a virtual K-Pop artist, who will host a rooftop party in the new collection while singing some of her favorite songs. Attendees will have a chance to see the new collection in real-time with the runway provided, and digital outfits related to the Spring Summer 2023 collection will be available for purchase and show off the sense of belonging to the community of The Sandbox.