Blockchain gaming has been gathering attention due to its potential to offer unique gaming experiences while ensuring the security and transparency of player data. By utilizing blockchain technology, games can offer players greater control over their in-game assets and the ability to trade them for real-world value. Additionally, blockchain gaming allows for secure ownership of virtual assets, reducing the risk of fraud or theft. With such benefits, it is no wonder that blockchain gaming has become a hot topic among gamers and developers alike. By exploring the potential of blockchain gaming through player data, game developers can create more engaging and rewarding experiences for their players.
Web3 Games: Identifying and Addressing Non-Genuine Players
Web3 Games have become increasingly popular due to their ability to offer players the chance to earn cryptocurrencies and NFT rewards while enjoying gameplay. However, the rise in rewards has also led to an influx of non-genuine players who disrupt the balance of games and economic stability. To ensure sustainable development of game ecosystems, it is crucial to identify and address these non-genuine players.
Operational Metrics of Web3 Games
Key operational metrics of Web3 Games include active users, retention rates, and payment-related data. Understanding these metrics is critical to identify non-genuine players that can disrupt the game’s balance and economic stability. Non-genuine players typically engage in concentrated and high-frequency operations to farm gold, thereby reducing the value of the game project itself.
Identifying Non-Genuine Players
Era7, a popular project on BNB Chain, offers insight into identifying non-genuine players. The project has found that non-genuine players have a higher activity level than genuine players, with an average active duration of 68 days and higher frequency of operations. Identifying non-genuine players can be done by funding networks and behavior patterns. Non-genuine players may consist of manual operations, group control software, and automated scripts.
The Impact of Non-Genuine Players
Non-genuine players can negatively impact the game’s ecosystem in several ways. Their mass operations can destroy the game’s fairness, affecting its enjoyment and experience for other players. If non-genuine players obtain large amounts of tokens or NFTs, it can lead to price imbalances within the game and create wealth inequality, negatively impacting user spending enthusiasm.
Era7: Case Study
Era7’s Game of Truth, a W2E (Win-to-Earn) project developed on the BNB Chain, emphasizes gameplay, where players generate NFT assets and game items with specific utility and collectible value through continuous level progression and challenges. With Era7, the platform currency, the ERA token, is the Bitcoin of the entire Era7 metaverse, and players can obtain ERA rewards through battling, getting involved in community incentives, and liquidity mining.
Identifying Non-Genuine Addresses
Era7 has identified 5,045 non-genuine player addresses by analyzing the data. These addresses may be composed of game studios or organized gangs of players, whose main purpose is to obtain returns through blockchain gaming. By analyzing the data, Era7 found that the number of monthly active users of non-genuine players has declined. However, the contribution of non-genuine players to the number of monthly active users is still relatively high.
Genuine vs. Non-Genuine Users
Comparative analysis of in-game behaviors between genuine and non-genuine users revealed that non-genuine players engage in more active days per user, have a higher average daily transaction volume, and concentrate their operations in shorter periods. These behaviors disrupt the balance of the game’s economy and fairness.
To ensure sustainable development of game ecosystems, it is critical to address non-genuine players. By gaining insights into players and making targeted product optimizations and promotional strategies, projects can significantly improve their life cycles and profitability. Identifying non-genuine players by analyzing funding networks and behavior patterns can help maintain the game’s balance and economic stability, contributing to a better gaming experience for all players.