Google taking ‘safe and responsible’ approach to AI development; continues to add it to product suite

Google is ramping up its focus on artificial intelligence (AI) development, but with a “safe and responsible” approach. The tech giant continues to integrate AI into its suite of products in order to improve user experiences and drive innovation. Despite concerns over the ethical implications of AI, Google is committed to using the technology to drive progress in a responsible and sustainable manner. With Google at the forefront of AI development, the possibilities for advancements and breakthroughs are endless.

Google is keeping its promise of developing AI systems in a safe and responsible manner. Sundar Pichai, the CEO of Alphabet, which owns Google, emphasized the importance of investing responsibly and with discipline in machine learning to increase cost-effectiveness and velocity.

According to Pichai, the company is making significant multi-year efforts to create savings by finding more scalable and efficient ways to train and serve machine-learning models, improving machine utilization, and making data centers more efficient. This work is essential as Google continues to invest significantly in infrastructure to drive its many AI opportunities.

Recently, Google consolidated its Brain Team in Google Research and DeepMind into one unit, leading to advances in conversational AI. For instance, Google has released its PaLM API and the new MakerSuite tool for developers, allowing them to access the company’s large language models and begin building new generative AI applications. Google is the only cloud provider with NVIDIA’s new L4 Tensor Core GPU and its new G2 Virtual Machines that are purpose-built for large inference AI workloads, such as generative AI.

In Q1 of 2023, Alphabet recorded $7.45 billion in revenues for the Google Cloud segment, up from $5.82 billion in the year-ago quarter. Pichai noted that 60% of the world’s 1,000 largest companies are Google Cloud customers.

Pichai also spoke about unlocking entirely new experiences in Search and beyond as AI capabilities evolve. Google aims to bring large language model (LLM) experiences more natively into Search, but in an incremental way to test, create, and innovate.

At Google I/O, the company will share updates on how it is using AI across its products, including the Pixel devices, and will unveil some new developments for Android. Pichai expressed his excitement about the potential for AI to help people and businesses and help users in a category of queries where there was no right answer and to be more creative.

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