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In the rapidly evolving field of Web3, many well-known companies are now venturing into the metaverse. And as the trend picks up steam, more and more companies are bound to follow suit. One such company is The AceMeta Company, which aims to bring innovation to the retail industry through the use of non-fungible tokens (NFTs). The company seeks to serve as the ultimate bridge between the retail and fashion industry and the digital assets realm by providing physical products with a unique digital identity.
The AceMeta Company has developed an innovative platform that leverages both blockchain and near-field communication (NFC) technology to achieve this. It has partnered with Labelled3, a Web3 enabler designed to revolutionize the way people perceive value within the retail industry.
Thanks to the advancement of distributed ledger technology and the increasing demand for the real-world utility of non-fungible tokens, the team is eager to explore the potential of Web3 within the retail and fashion industries. The goal is to create a more transparent, sustainable, and inclusive ecosystem not only for big brands but also for all retail creators, such as writers, designers, and artists.
The platform, built through Labelled3, will serve as a marketplace for retailers and the secondary market, enabling them to freely transact phygital (from physical + digital) goods. Users will be allowed to purchase from affiliated brands thanks to the so-called Labelled Passport and also mint associated NFTs. The latter will serve not only as on-chain collectibles but also as engagement ticketing and authenticators. The secondary market sales of items will be facilitated, perpetrating the revolution of social commerce as well as enhancing the creation of stronger external communities.
The team aims to redefine the relationship between consumers and brands through secondary sales capabilities of the application that should enable accurate and open dialogue. In certain scenarios, brands can welcome consumers to even take part in the process of designing their products. This platform will create an engaging and interactive shopping experience for customers unlike any other.
According to Nikolai Kea, COO of The AceMeta Company, “This technology has the potential to transform what consumers demand from the brands they believe in but also enables said brands to deliver above and beyond these expectations through innovating rewards programs and the speed at which incentives can be targeted and issued.”
In conclusion, the potential of Web3 in the retail and fashion industries is enormous, and The AceMeta Company is well-positioned to take advantage of this trend with its innovative platform built in partnership with Labelled3. The platform will enable retailers and the secondary market to transact phygital goods with ease and provide customers with an engaging and interactive shopping experience. It is, therefore, not surprising that more and more companies are jumping on the metaverse bandwagon.