Snoop Dogg’s Shiller looks to transform the creator economy with web3 – SlateCast #55

In this episode of SlateCast, we delve into how Shiller, founded by Snoop Dogg, plans to revolutionize the creator economy through web3 technology. Discover how this platform aims to empower creators by giving them complete control over their content and monetization, while also providing unique opportunities for fans to engage with their favorite artists. Don’t miss out on this exciting episode that explores the cutting-edge innovation of web3 and its potential impact on the future of the creator economy.

In the rapidly evolving Web 3 era, the creator economy has become a focal point of discussion among industry experts. In a recent episode of SlateCast, Akiba from CryptoSlate sat down with Fitzy, a key player at, to explore the changing creator economy and the role that Shiller is playing in transforming the social and streaming realms.

Shiller is a streaming platform that operates similarly to Clubhouse or Twitter Spaces, but with the added twist of video stages. The platform is utilizing Web 3 integration to facilitate token gating and manage access through existing NFTs on Ethereum and Polygon. Additionally, the company is incorporating social commerce technology to enable seamless transactions for physical and digital assets within the platform’s ecosystem.

One interesting backstory Fitzy divulged connects Shiller with Snoop Dogg and its co-founder, Sam Jones. Jones has a rich background in the tech sphere, having worked across diverse Asian markets and established companies like His bond with Snoop Dogg can be traced back to his tenure as managing director at, where he collaborated on promotional campaigns with stars like Snoop, Kendall Jenner, and Neymar. Jones and Snoop’s deep involvement in Web 3 and their conviction in social commerce, as the retail of the future gave birth to Shiller.

When compared to other platforms like Twitch and YouTube, Shiller provides users with a more personalized experience through video stages, enabling creators and their audiences to forge deeper connections. Shiller’s social commerce technology also allows creators to showcase NFTs during their streams and direct users to their preferred marketplaces. Furthermore, Shiller’s token gating functionality permits creators to build communities centered around specific NFT projects, regardless of whether they have a direct affiliation with them, which could attract more users and solidify the platform’s position in the creator economy space.

Fitzy outlined Shiller’s strategy for bringing new users to the platform. The company aims to make the platform approachable for novices in Web 3 and NFTs. Additionally, Shiller plans to launch on-platform minting, which will enable users to purchase access tokens for specific rooms without any prior blockchain knowledge. The streamlined onboarding process seeks to entice a more diverse user base and further bolster creators in the Web 3 sphere.

In conclusion, Shiller is positioning itself to be an instrumental tool that empowers creators to monetize their content, products, and services within the creator economy. By utilizing Web 3 integration, incorporating social commerce technology, and exploring token gating and on-platform minting features, Shiller aims to transform the creator economy and define the social and streaming realms. To learn more about Shiller, watch the podcast episode linked above.

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