Sorare, a leading blockchain-based fantasy football platform, has announced the launch of their innovative AR-equipped 3D digital football player cards. This groundbreaking technology combines augmented reality with collectible digital cards, providing football fans with an immersive and engaging experience. With the ability to bring virtual players to life in the real world, users can now interact with their favorite football stars like never before. This exciting development is set to revolutionize the way fans engage with their beloved sport and players.
Sorare Launches 3D Digital Football Player Cards with Augmented Reality Capabilities
Sorare, a leading web3 fantasy sports platform, has unveiled its latest innovation in the form of 3D digital football player cards integrated with augmented reality (AR) capabilities. The company aims to enhance the emotional connection that sports fans have with these cards and make them even more desirable.
According to a spokesperson for Sorare, the introduction of 3D cards with AR features will allow Sorare Managers to interact with their player cards in their real-world environments, whether they are watching games in a stadium or enjoying them with friends at home. This will undoubtedly bring a new level of excitement and engagement to the user experience.
The inaugural auction for these 3D AR cards will begin on the Sorare marketplace on September 13. The first line-up of cards will feature renowned players from the English Premier League, including Erling Haaland, Marcus Rashford, and Bukayo Saka. With high-profile players like these, the auction is expected to generate significant interest among avid sports fans and collectors.
Sorare’s commitment to innovation is further demonstrated by its announcement that these 3D AR cards will become the standard for the platform’s 2023/24 season. The company aims to bridge the gap between online and physical sports fandom, providing a truly immersive experience for its community of fans.
Adrien Montfort, co-founder, and CTO of Sorare stated, “We are excited to launch new cards, new designs, and new features in line with the new football season. Our goal is to create cards that feel special and allow Sorare Managers to interact with and showcase them to the world. This is part of our long-term strategy to revolutionize the sports fan experience by combining innovative technology and cutting-edge design.”
In addition to the launch of the 3D AR cards, Sorare has also initiated a global Scavenger Hunt, spanning across three cities. Participants have the chance to win a “once-in-a-lifetime trip” as the grand prize. To uncover the hidden treasure, users must decrypt a set of hidden words that will unlock a key to an Ethereum wallet. Sorare has released teaser videos containing clues over the course of seven days, with the first one shot in London.
The Scavenger Hunt and the introduction of the 3D AR cards are part of Sorare’s strategy to attract a wider audience of sports fans, including those who are not yet familiar with cryptocurrencies. This initiative follows closely on the heels of their recent launch of an in-game cash wallet, allowing players to buy and sell cards using fiat currency.
Since its inception in 2018 by Nicolas Julia and Adrien Montfort, Sorare has gained a user base of over 5 million across 180 countries. The platform has formed partnerships with various leagues and clubs, solidifying its position as a prominent player in the fantasy sports gaming market. With a valuation of $4.3 billion and a recent $680 million Series B funding round, Sorare is poised for continued growth and success.
In conclusion, Sorare’s introduction of 3D digital football player cards with augmented reality capabilities represents a significant milestone in the sports fan experience. By combining innovative technology, engaging designs, and a user-friendly platform, Sorare is revolutionizing the way fans interact with and collect digital player cards. With its global Scavenger Hunt and the ongoing expansion of its user base, Sorare is well-positioned to continue its trajectory as a leading player in the fantasy sports industry.