Introducing adidas Studio’s RESIDENCY, a groundbreaking program that aims to uplift and support emerging artists in the rapidly evolving realm of Web3. In collaboration with the innovative and iconic brand adidas, RESIDENCY provides a platform for artists to unleash their creativity and explore the exciting possibilities of the decentralized web. With a focus on nurturing talent, RESIDENCY offers a unique opportunity for artists to showcase their work, connect with a global audience, and take their careers to new heights. Join us as we elevate the next generation of artists in the Web3 space. Explore adidas Studio’s RESIDENCY and witness the future of art in the digital age.
Title 1: adidas Unveils RESIDENCY: A Digital Art Program for the Web3 Community
Introduction:
In the ever-evolving world of web3 technology, brands are constantly seeking new ways to connect with their communities. One such brand is adidas, a German-based company recognized for its influence in streetwear and lifestyle. With the launch of their new digital art program, RESIDENCY, adidas is strengthening its commitment to creativity and the web3 community. In this article, we’ll dive into the details of the RESIDENCY program, its significance for the adidas community, and their upcoming activation at The Gateway: Korea.
Adidas’ Journey into Web3:
Adidas entered the web3 domain in 2021, driven by the recognition of its potential following a tweet from Elon Musk about cryptocurrency. Establishing the Three Stripes Studio in 2022, adidas took the lead in various web3 initiatives, collaborating with industry leaders such as Yuga Labs and PUNKS COMICS. Notably, their ‘Into the Metaverse’ collaboration gained global attention with a large-scale NFT AirDrop in June 2022 and the launch of a virtual-only clothing line in November. Throughout this journey, adidas has actively engaged with their community, hosting events worldwide and reinforcing their community-centric ethos.
Key Platforms in adidas’ Web3 Ecosystem:
Within adidas’ web3 ecosystem, two vital platforms emerge – Adidas COLLECT and ALTS by adidas. COLLECT acts as a centralized hub for adidas’ web3 activities, merging the virtual and tangible worlds. It enhances member engagement and experiences through blockchain technology. On the other hand, ALTS by adidas serves as the brand’s genesis NFT, encapsulating the essence of adidas in the digital realm. It allows users to curate unique avatars and grants exclusive access to collectibles and experiences.
Introducing ‘RESIDENCY by adidas’:
To further establish its presence in the web3 space and support artists, adidas has launched the RESIDENCY initiative. This program is designed to provide emerging and established artists with a platform in the web3 space. By fostering collaboration, co-creation, and innovation, adidas aims to bring together art, identity, and creative expression – fundamental aspects of its ethos.
The Launch and Key Figures:
Stacey King, Global Head of Communications & Activation for the adidas /// Studio, is the driving force behind the brand’s successful digital campaigns. With her forward-thinking approach, she recognized the potential of NFTs in mid-2021, guiding adidas through its web3 journey. As a panelist speaker at the upcoming nft now event, King will share her insights and experiences, marking the launch of the RESIDENCY program.
Supporting Artists and Bridging the Gap:
adidas has always been at the intersection of culture, including art and music. With RESIDENCY, the brand aims to use its platform to support artists who often lack significant exposure and access to resources in the web3 space. Through events, panel discussions, and diverse marketing opportunities, adidas will elevate these artists and provide them with prominent platforms. The brand’s collaboration with artists extends to the creation of both physical and virtual products, ensuring the community’s engagement and appreciation.
Introducing the First Artists:
As part of the RESIDENCY program, adidas proudly introduces two talented artists – MonkeeMoto and Adra Kandil. MonkeeMoto excels in digital artistry, web3 game development, and conceptual design, while Adra Kandil, known as Dear Nostalgia, masterfully blends modern realities with collective nostalgia. Their exclusive artworks will mark the launch of RESIDENCY, accompanied by a Limited and Open Edition NFT sale.
Looking to the Future:
Beyond being a digital initiative, RESIDENCY promises tangible rewards for limited edition NFT holders. These holders will receive an exclusive hoodie, showcasing the iconic sideways trefoil, available only at the Korean Blockchain Week event. As adidas continues to lead the way in the web3 space, the collaboration with artists and engagement with the community will be essential to the program’s success.
Conclusion:
adidas’ RESIDENCY program represents its commitment to supporting artists and fostering creativity in the web3 space. Through collaborations, events, and unique marketing opportunities, adidas will provide artists with the tools and platform they need to thrive. With its visionary approach and dedication to meaningful engagement, adidas is poised to shape and innovate within the web3 space in the coming years.
Title 2: adidas Launches RESIDENCY: An Artistic Journey into the Web3 Space
Introduction:
The digital revolution brought about by web3 technology has given rise to new opportunities for brands to engage with their communities. adidas, a renowned German-based brand with a rich history in streetwear and lifestyle, is embracing this digital transformation with the introduction of RESIDENCY, a digital art program. In this article, we explore the details of the RESIDENCY program, its significance for the adidas community, and the brand’s commitment to supporting artists in the web3 space.
Adidas’ Venture into Web3:
Inspired by Elon Musk’s tweet about cryptocurrency, adidas took its first steps into the web3 domain in 2021. In 2022, the brand established the Three Stripes Studio (adidas /// Studio), becoming a trailblazer in web3 initiatives. Collaborations with industry pioneers like Yuga Labs and PUNKS COMICS have placed adidas at the forefront of the digital realm. Notable milestones include the ‘Into the Metaverse’ collaboration, which garnered global attention with a large-scale NFT AirDrop and the launch of a virtual-only clothing line. Throughout this journey, adidas has prioritized engaging with its community through various worldwide events.
Key Platforms in adidas’ Web3 Ecosystem:
The adidas’ web3 ecosystem revolves around two essential platforms: Adidas COLLECT and ALTS by adidas. COLLECT is a centralized hub that merges the virtual and tangible worlds, enhancing member engagement and experiences through blockchain technology. On the other hand, ALTS by adidas serves as the brand’s first NFT collection, providing users with unique avatars and exclusive access to collectibles and experiences.
Introducing ‘RESIDENCY by adidas’:
RESIDENCY, the latest initiative by adidas /// Studio, aims to be a haven for artists, offering them a unique platform in the web3 space. Through collaborations and innovation, the program aims to merge art, identity, and creative expression, aligning with adidas’ core principles of collaboration and co-creation.
The Launch of RESIDENCY and Key Figures:
Stacey King, Global Head of Communications & Activation for the adidas /// Studio, has been a driving force behind the brand’s success in the digital realm. Recognizing the potential of NFTs in 2021, her visionary approach has guided adidas through its web3 journey. As a panelist speaker at the nft now event, she will share her insights and experiences during the launch of the RESIDENCY program.
Supporting Artists and Empowering the Web3 Creative Community:
Adidas has always been associated with various cultural movements, extending its influence beyond sports to art and music. With RESIDENCY, adidas aims to utilize its platform to provide artists with the support they need to flourish in the web3 space. From sharing their work through events and panel discussions to creating physical and virtual products in collaboration with artists, adidas is committed to uplifting artists and ensuring their message reaches a wider audience.
Introducing the First Artists:
adidas is proud to introduce the first two artists participating in the RESIDENCY program: MonkeeMoto and Adra Kandil. MonkeeMoto is a visionary in the digital realm, excelling in digital artistry, web3 game development, and conceptual design. Adra Kandil, known as Dear Nostalgia, is a Lebanese digital artist celebrated globally for her unique blend of modern realities with collective nostalgia. Their exclusive artworks will mark the launch of RESIDENCY through a Limited and Open Edition NFT sale.
Looking Ahead:
RESIDENCY is not just a digital initiative but also a tangible commitment by adidas to reward its community. Limited edition NFT holders will receive an exclusive hoodie featuring the adidas /// Studio’s iconic sideways trefoil. By collaborating with artists and engaging with the wider community, adidas aims to ensure the success of the RESIDENCY program. The brand’s forward-thinking approach and dedication to collaboration position it as a leader in the web3 space.
Conclusion:
adidas’ RESIDENCY program represents its dedication to fostering creativity and supporting emerging and established artists in the web3 space. With collaborations, events, and unique marketing opportunities, adidas aims to provide artists with the tools they need to thrive. As adidas continues to innovate and shape the web3 landscape, its commitment to artists and engagement with the community will remain at the core of its web3 journey.