Earl Sweatshirt, The Alchemist have teamed up for their highly anticipated collaboration “VOIR DIRE” which is set to debut exclusively on Gala Music. This joint effort blends Earl Sweatshirt’s introspective lyrics and unique flow with The Alchemist’s signature production style, resulting in a truly remarkable and captivating musical experience. As a platform for discovering new music, Gala Music is proud to host the premiere of “VOIR DIRE,” allowing fans and music enthusiasts to be the first to enjoy this groundbreaking collaboration. Don’t miss out on the chance to immerse yourself in the genius of Earl Sweatshirt and The Alchemist as they push the boundaries of hip-hop with their latest release.
Earl Sweatshirt and The Alchemist Finally Release Highly Anticipated Hidden Album
For the past two years, fans of rappers Earl Sweatshirt and The Alchemist have been eagerly awaiting the release of a mysterious music album that has been hidden in plain sight. Finally, the album has been revealed and it is titled “VOIR DIRE.”
Earl Sweatshirt, also known as Thebe Kgositsile, gained recognition for his collaboration with Tyler, The Creator back in 2009. On the other hand, The Alchemist, whose real name is Alan Maman, started his rapping and DJ career at the young age of 14 in 1991. He has since become a prominent figure in the industry, serving as Eminem’s official DJ and producer for Shady Records.
A Unique Release Strategy
When rumors about the hidden album first started circulating, a video was posted on YouTube under an anonymous account. The video hinted at the existence of the album but did not mention Earl Sweatshirt by name. Despite years of efforts, the album remained undiscovered until August 24.
Gala Music, a decentralized NFT-backed music streaming platform, announced that exclusive streaming access to “VOIR DIRE” would be available through their platform using an NFT. Gala Music is known for its involvement in the release of “Mount Westmore’s Bad MFs” last year and their utilization of NFTs to provide exclusive album access to their users.
Fans eager to access the hidden album had to solve a series of puzzles and riddles embedded within Gala Music’s website. As each puzzle was solved, another clue would emerge, eventually leading to the discovery of the album.
The Artistic Direction of “VOIR DIRE”
“VOIR DIRE” consists of 11 tracks, with each track accompanied by 1,000 NFTs, totaling 11,000 NFTs. The album features Earl Sweatshirt and The Alchemist’s signature style, characterized by concise and dreamy compositions. Notably, New York rapper MIKE makes a guest appearance on one of the album’s tracks, adding an extra layer of intrigue.
The album’s tracklist includes evocative titles such as “100 High Street,” “Vin Skully,” and “Sentry” featuring MIKE. The camaraderie between MIKE, Earl Sweatshirt, and The Alchemist is evident, as MIKE has previously collaborated with The Alchemist on his projects.
The Search for Clues
Throughout Earl Sweatshirt’s international tour last week, celebrating the 10-year anniversary of his debut album “Doris,” clues regarding the hidden album were scattered. QR codes found on tour merchandise led fans to Gala Music’s website, while cryptic messages from The Alchemist provided additional hints. Clues also surfaced in cities like New York and Chicago as fans celebrated the album anniversary.
Fans eagerly speculated about the hidden album on Earl Sweatshirt’s subreddit, with many expressing caution and hesitation, fearing disappointment. The revelation that “VOIR DIRE” is accessible only as an NFT has also raised questions about its reception among fans and the broader music community, considering the challenges faced by NFT technology in achieving mass adoption.
As the hidden album is now available in this unique format, it remains to be seen how fans and the music community will respond to this artistic and technological convergence.