HUG is revolutionizing the way artists are discovered, providing them with unprecedented opportunities and valuable education. Discover how HUG empowers artists through its innovative platform, connecting them with industry professionals, networking opportunities, and exposure to a global audience. With a focus on fostering growth and success, HUG offers artists the chance to develop their skills and knowledge through educational resources and workshops. Unlock your potential as an artist with HUG and take advantage of the endless possibilities it provides for personal and professional growth.
Revolutionizing the Art World: Introducing HUG, the Platform for Artists to Thrive
In today’s fast-paced world driven by technology, every aspect of life, including art, is evolving rapidly. With the constant changes and algorithms, artists are constantly searching for platforms that not only provide visibility but also offer opportunities for growth. In the midst of a global pandemic, one platform has emerged as a beacon of equal representation and support for artists worldwide – HUG.
To truly comprehend the impact of HUG on artists within and beyond the Web3 space, we had the opportunity to speak with the co-founders, Randi Zuckerberg and Debbie Soon. Their journey began prior to the formation of HUG in 2022 when the world was grappling with the pandemic. Zuckerberg, a former Broadway actress and producer, found herself delving into NFTs as a way to combine her passion for arts and technology after many Broadway shows were shut down due to the pandemic.
During her exploration of NFTs, Zuckerberg became a mentor to numerous digital creators who struggled with algorithm challenges and felt unseen in the art world. Motivated to expand her support, Zuckerberg sought a co-founder who shared her vision of creating a thriving ecosystem for artists and art lovers. Soon, who had recently experienced the wonders of Web3 during her relocation from Singapore to LA, was also on the lookout for a venture in the NFT space.
Their paths intersected when Zuckerberg discovered Soon’s anonymous identity on the Meta Angels Discord platform. They connected through a Zoom call and instantly connected due to their shared passion for leveling the playing field for artists in arts and technology. This fated encounter led to the birth of HUG.
HUG’s mission is clear – to empower artists to become creative entrepreneurs through discovery, opportunity, and education. What began as a partnership between two visionary individuals has transformed into a community of over 3,000 artists from 85 different countries. Upholding inclusivity and intentionality, HUG has consciously built a diverse and supportive community.
Unlike many platforms that hide valuable resources behind token-gated clubs or exclusive groups, HUG takes a radically different approach. It provides free resources for artists and collectors, investing time and effort into producing comprehensive guides and documents. The platform’s research team has compiled a range of resources, including “The Ultimate Artist Marketing Handbook Vol 1” and “The Art Collector’s Companion: An Interactive Workbook.” Understanding that trust must be earned, HUG believes in providing value before extracting it from its community.
Education accessibility lies at the heart of HUG’s core beliefs. In a rapidly evolving Web3 landscape, where technology outpaces general knowledge, HUG aims to demystify trends and make them understandable for everyone. The platform recently partnered with TransientLabs to introduce over 200 artists to dynamic NFTs through a no-code tooling program. The collaboration yielded artists their first-ever commissions, casting a spotlight on their work and fostering connections with collectors.
For HUG, discoverability is more than a buzzword; it’s an integral part of its mission. Building an inclusiverse has been their goal from the outset. The platform prides itself on celebrating diverse creators from all backgrounds. Every page on HUG’s website bears a banner urging the celebration and support of creators from all walks of life, every hour of every day.
This mission hits close to home for Soon, a woman of color and recent immigrant to America. She recognizes that unconscious biases still prevail in the traditional arts and technology domains, and strives to combat them through intentional design choices for HUG’s product and community. HUG operates as a community-curated platform, giving members the power to vote on which artists can join the platform.
HUG is revolutionizing the art world by providing artists with the platform they need to not only exist but to thrive. By offering free resources, fostering education, and championing inclusivity, HUG is truly changing the game for artists worldwide. Whether you’re an artist seeking recognition or a collector looking to uncover hidden gems, HUG welcomes you to join its diverse and vibrant community.
Sign up today and embark on a journey of discovery, opportunity, and support at HUG, where artists become true entrepreneurs in the world of arts and technology.