HUG, Cozomo de’ Medici Want to Make Tokyo a Digital Canvas

Introducing HUG, an innovative project founded by Cozomo de’ Medici, aimed at transforming Tokyo into a mesmerizing digital canvas. With a vision to blend art, technology, and urban spaces, HUG plans to bring an immersive and interactive experience to the bustling metropolis. Discover how Tokyo’s streets will come alive with vibrant projections, captivating visual installations, and dynamic displays that will ignite the imagination. Join us as we delve into the world of HUG and witness the fusion of art and technology, creating a digital masterpiece in the heart of Tokyo.

Shibuya Crossing to Become a Canvas for Digital Artists

Tokyo’s famous Shibuya Crossing, known as the world’s largest pedestrian crossing, is set to be transformed into an art masterpiece through a collaboration between HUG, a social marketplace for artists, and Cozomo de’ Medici, a prominent NFT collector. HUG recently announced its partnership with the Cozomo de’ Medici Collection, inviting artists to submit their work for a chance to be displayed alongside renowned pieces from The Medici Collection.

The open call for artists began on September 6th and will be accompanied by a community voting process, which will be open to the public from September 25th to 27th. From the submissions, 50 artworks will be shortlisted, and Cozomo de’ Medici will make the final selection of six pieces to be displayed on eight digital billboards at Shibuya Crossing. The exhibition is scheduled to take place from October 9th to 15th in Tokyo, Japan.

Shibuya Crossing, with an estimated 2.5 million people crossing its lanes each day, offers artists an incredible platform to showcase their work. The chosen pieces by Cozomo de’ Medici will be featured alongside artworks from The Medici Collection, including pieces by Claire Silver, XCOPY, Sam Spratt, Dawnia Darkstone, Beeple, and Grant Yun.

HUG, founded in 2022 by Randi Zuckerberg, provides a home for digital artists from 85 countries, emphasizing diversity and inclusivity. Its community-driven curation process ensures that artists from underrepresented communities receive recognition and support. The platform secured a $5 million seed funding round in April, backed by Web3 investment fund DIGITAL, OKX Ventures, and L’OrĂ©al’s BOLD corporate venture fund.

Artists who wish to participate in the open call can submit their work between September 6th and 24th. HUG has also revealed plans to launch additional Open Calls in the future, with the goal of establishing a community-curated shop that supports the sale of physical prints and digital collectibles.

Shibuya Crossing’s transformation into an art gallery marks a significant milestone in the world of digital art, opening new avenues for artists to showcase their creations to a massive audience. With HUG’s dedication to empowering artists and Cozomo de’ Medici’s expertise as an NFT collector, this collaboration promises to be a groundbreaking moment in the fusion of art and technology.

[Image Source: NFT Now]

Note: This article has been written by an nft now staff member in collaboration with OpenAI’s GPT-3.

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