The Rise, Fall, and Rebirth of the Azurian PFP

The Azurian PFP, a popular gaming community, was once a thriving platform for gamers to connect and show off their skills. However, due to various reasons like lack of proper management, security issues, and other factors, the platform eventually fell from its glory.

But, with the changing times and a renewed focus on improving the user experience, the Azurian PFP has been reborn. It has been redesigned, modernized, and optimized to meet the needs of today’s gamers.

With new features like enhanced security protocols, better functionality, and a revamped user interface, the Azurian PFP is back and better than ever. Join the community and connect with other gamers from around the world and discover a platform that is built for gamers, by gamers.

Bored Ape NFTs have been profitable for their holders, who have monetized their IP rights by creating ape-branded clothing brands, food retailers, and other ventures. Among these creative business endeavors, Jenkins the Valet stands out as a fictional character created by Tally Labs and dramatized around Bored Ape #1798. Jenkins started as an internet personality who shared stories about other apes and current events on Twitter. After growing a big following and a community, Jenkins’ creators decided to launch their own collection, The Writer’s Room. Holders of the genesis NFT could contribute to Jenkins’ storyline in the metaverse and vote on the creative direction of Jenkins’s debut novel. After launch, the Writer’s Room began to rise in prominence as an example of a successful literary NFT project known for cultivating fictional metaverse narratives. In 2021, Jenkins became the first NFT to sign with Creative Arts Agency to be represented across mediums of books, TV, film, and podcasts.

In July 2022, the Tally Labs team digitally published Bored & Dangerous, a community-generative NFT novel set within the fictional world of Azurbala. The project attracted 4,075 Ape and Mutant holders to license their characters and was positively received by the community, selling 14,800 NFTs upon mint. However, in September of 2022, when the Azurian PFP art was revealed, it was immediately met with widespread criticism from the community and the larger NFT space. It was a near-unanimous disapproval, and the artistic quality of Azurians became the brunt of memes and public mockery. As a result, the floor prices of Jenkins the Valet Writer’s Room assets plummeted by hundreds of dollars as investors scrambled to exit the project.

Reflecting on the communities reaction to the Azurian PFP reveal, Valet Jones and Safa told nft now that in the month that followed, the pair felt “a massive mix of emotions – a ton of embarrassment, a lot of regret,” and found it “really hard to figure out what went wrong.” In the immediate aftermath of the reveal, VJ and Safa hosted a two-hour Twitter Spaces, allowing their community to openly share criticisms and concerns around the quality of the art. Feedback on the art included dissatisfaction with the Azurians’ expressionless faces, an absence of 3D perspective and proportion, and a visual mismatch between their reptilian humanoid form and photorealistic clothing.

After collating vast community and council feedback, the Tally Labs team returned to the drawing board and started from scratch. Recognizing the strategy of brands such as Bored Ape Yacht Club, Doodles, and Pudgy Penguins in using their static PFPs as a foundation to expand into derivative markets of animation, film, and music, VJ and Safa said that they understood they must follow a similar path. In the following weeks, the founders adopted a democratized approach, opening up a token-gated portal for Writer’s Room holders to share written feedback with the desire to reimagine the innate design and thematic influences of the Azurians. Following this, the team established an art council consisting of industry-leading legends as an advisory board for their Azurian PFPs. The team also brought together an eight-member community council to oversee the redevelopment of the Azurian PFPs.

As the Tally Labs team works towards rebuilding trust with their community, they emphasized the importance of partnering with people who you can turn to and trust when things go wrong. Tactical advice from investors, such as Chris Dixon, general partner at venture capital firm Andreessen Horowitz (a16z), has been on hand to offer their expertise. By taking a collaborative approach and listening to their community, Tally Labs hopes to move forward with the beta launch of their software platform, Avenue, and continue to create successful NFT projects.

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